AHOY AMPLIFY
AHOY AMPLIFY is an exclusive, invite-only program designed to empower non-technical executives by demystifying complex technical concepts, enabling them to make informed decisions, drive digital transformation, and future-proof their organizations.
In addition to gaining valuable knowledge, guests have the opportunity to network with other leaders in the ecosystem, fostering meaningful connections.
Women Choice x CoE: Future of Tech & AI Series
CoE has teamed up with Women Choice, an international organization dedicated to empowering women through sustainable initiatives with a network of 15,000 women executives and entrepreneurs across the globe. Women Choice sought a technology partner for their 'Women in Tech Chapter Series.'
This series aims to empower and upskill women SMEs by providing them with the right technological tools to enhance their businesses.
What is the purpose of this partnership?
According to Eurostat, 70% of EU SMEs reached a basic level of digital intensity in 2022, compared to 88% of large companies. SMEs are lagging behind in tech advancement mostly due to a lack of knowledge and awareness, especially women-led businesses.
AI Adoption of Women Led SMEs
Our first tech series with Women Chouse launched on 26th February 2025. We had the pleasure of launching the series at the DIFC Innovation Hub alongside Mastercard which brouht together leaders in tech and experts in digital transformation.
Leading the workshop on the latest AI tools, Hood Khizer highlighting that it's never too late to get into the AI game and to keep going, even if you fail many times! Do your homework because there is a lot of noise out there, and it is important to understand what you are actually working with. AI is not here to replace anyone. It exists to support us, optimize workflows, and free up space for creativity. It can even uncover new revenue opportunities. Keep learning because the landscape is evolving every day. If you want to play the AI game, you need to take it seriously. And finally, let us be honest. AI is just a buzzword. Let us call it what it really is: tech.
Other speakers included Dana Kawas, Tania Tasopoulou, Anmah Ajmal, and Nezha Alaoui.
Women Choice x AHOY COE Suhoor dinner
This was a dinner at Baoli, roundtable, a way to connect and bring the community together with founders, leaders etc
AHOY CoE Morning Talk Series
Morning Talks with Wrk
Morning Talks with Wrk is our own series that brings together curious minds for honest conversations about the evolving world of work. In our first session, we invited the CEO of Wrk, Mohannad El-Barachi, to discuss AI Automation and processes. This was followed by a fireside chat with him and Jamil Shinawi.
Each session will feature a guest speaker and dive into timely topics across tech, automation, and the human side of innovation, offering participants the chance to connect, learn, and share meaningful dialogue. Built to spark ideas and inspire action, Morning Talks is where fresh perspectives meet real world insights.
